As the Super Bowl approaches this Sunday, here are SMG’s six tips for how brands can make the most of the big game. Click here for full-resolution...Read More
Starcom Mediavest Group is, for the third year in a row, at the top of The Directory’s Big Won aggregate rankings as the number one...Read More
“More global marketers are attending the [World Economic Forum in Davos, Switzerland] than ever before,” Laura Desmond, Publicis Groupe CRO and SMG Global CEO, writes...Read More
- RT @wef: 5 ways of understanding the Fourth Industrial Revolution https://t.co/0OH4LlZbRZ #tech #4IR https://t.co/UFSkGMvTns
- RT @PublicisGroupe: Publicis Groupe and @orange come together to battle digital pollution #ecleaningdays #COP21 https://t.co/vmDxi26haq htt...
- .@SMG_MENA and #client City Centre Malls bring out the superhero in special needs kids. https://t.co/4u3HnZdwEY https://t.co/CYE9EzdC6w
- RT @DigitalMktAsia: .@AirAsia parks search mandate with @Global_SMG - https://t.co/p1wFbjGueO @SafuKhimani @SMGConvonix https://t.co/Svy5xt...
- RT @VisaNews: Visa's @LaraHBalazs talks to @mashable on how innovation is transforming the #payment space: https://t.co/WH6Y0jD8f2 https://...
- RT @SMG_London: We are looking for a Head of Learning & Development to join our HR department. See link for more info and to apply: https:/...
- RT @SMV_Pakistan: #SMVPakistan gives back to the community in a Voluntary Blood Donation drive in our #Karachi office. #Pledge2Lead https:/...
- RT @Spark_SMG: Our #mondaymotivation: excited to be working w/ #client @arianagrande! #ARI #AriKeyboard https://t.co/GzvFjpp9sx https://t.c...
- RT @DigidayAwards: It can wait. The powerful @MRY campaign for @ATT wins Best Social Good Campaign. https://t.co/lTfJVg9kEE #digidayawards
- Gratulujemy, @smg_polska! https://t.co/NyJRl9zfdX
Laura Desmond, SMG Global CEO and Publicis Groupe CRO, and Michael Kassan, MediaLink Chairman and CEO, discuss why this year’s Consumer Electronics Show is a must-attend for marketers.Read More
MediaPost has named Starcom Mediavest Group its U.S. Media Agency of the Year, celebrating the agency for its innovation, vision and holistic story of success....Read More
At last week’s CES, SMG, its clients and partners were center stage for discussions on virtual reality, content in the age of ad blocking, the...Read More
By Laura Desmond, Publicis Groupe CRO and SMG Global CEO Throughout 2015, several trends impacting our industry began taking root. Below are four we see maturing...Read More
The Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] Supervisory Board met December 2, 2015, chaired by Elisabeth Badinter, to discuss the propositions for reorganization presented...Read More
What was the best tech on the floor? We asked industry experts for the inside scoop. ...Read More
SMG catches up with the most entrepreneurial CES attendees – founders of their own companies—to see what inspires them the most. ...Read More
CNET Editor at Large Brian Cooley reveals the biggest story out of this year’s CES—as well as the technologies that aren’t quite yet hitting the mark.Read More
For this year’s World Alzheimer’s Day, Starcom Mediavest Group wanted to educate young people in the United Arab Emirates about the disease. It did so...Read More
SMG won eight awards at the 2015 IAB MIXX Awards— more than any other agency at the competition. SMG brought home a total of four...Read More
Starcom Mediavest Group Global CEO Laura Desmond was among the “titans of technology, politics, business and media” who took the stage at the 2015 Vanity Fair New Establishment Summit in San Francisco.Read More
Starcom Mediavest Group has appointed Ken Mandel to the role of President, Global Network Client APAC. SMG’s Global Network Client practice creates a seamless global...Read More
Blue-chip marketer Kraft Heinz awarded its U.S. media business to Publicis Groupe’s Starcom, according to Adweek. The Kraft Heinz assignment comes just days after winning...Read More
MRY’S CMO David Berkowitz sat down with Dorian Benkoil of Contently for a wide-ranging chat on next-generation marketing and why his hatred of the word “content”...Read More
Concluding a three-way pitch that took a solid year, BMW China has handed Starcom China its mainland media account, Campaign Asia Pacific reports. The remit...Read More
Advertising may need to do more to keep up with changes in society after a study by Time Inc and Starcom Mediavest Group found the...Read More
Seventeen years after Britney Spears introduced herself to the world with “…One More Time,” Team SMG brought down the house with the song—and scored $10,000...Read More
Mediapost reported that Fast Food giant Taco Bell consolidated its estimated $300 million traditional media assignment with Spark. The buying duties Yum Brands’ Taco Bell...Read More
By Lia Silkworth is EVP, Managing Director at Tapestry, Starcom Mediavest Group and Steven Wolfe Pereira is VP, Brand Strategy & Marketing Solutions at Oracle What’s...Read More
As the director of Business Development at SMG MENA, Cristina Charles is used to dedicating a lot of her time to work—especially around the time...Read More