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Publicis Media Announces Mexico Leadership

Tim Jones, Chief Executive Officer, the Americas, Publicis Media has today announced a market leadership appointment for Mexico. Marta Ruiz-Cuevas has been appointed to the...

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VIDEO: Top Trends at Mobile World Congress

Mobile World Congress, held February 22-25 in Barcelona, was overflowing with innovation again this year—including everything from 5G to mobile commerce and wireless VR. But what...

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SMG Tops Big Won Rankings

Starcom Mediavest Group is, for the third year in a row, at the top of The Directory’s Big Won aggregate rankings as the number one...

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SMG Trends & Insights from CES 2016

At last week’s CES, SMG, its clients and partners were center stage for discussions on virtual reality, content in the age of ad blocking, the...

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Desmond: Davos More Important Than Ever

“More global marketers are attending the [World Economic Forum in Davos, Switzerland] than ever before,” Laura Desmond, Publicis Groupe CRO and SMG Global CEO, writes...

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Agency Wins BMW Account in China

Concluding a three-way pitch that took a solid year, BMW China has handed Starcom China its mainland media account, Campaign Asia Pacific reports. The remit...

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