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SMG Tops Big Won Rankings

Starcom Mediavest Group is, for the third year in a row, at the top of The Directory’s Big Won aggregate rankings as the number one...

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Desmond: Davos More Important Than Ever

“More global marketers are attending the [World Economic Forum in Davos, Switzerland] than ever before,” Laura Desmond, Publicis Groupe CRO and SMG Global CEO, writes...

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VIDEO: CES 2016—Dare to Disrupt

Laura Desmond, SMG Global CEO and Publicis Groupe CRO, and Michael Kassan, MediaLink Chairman and CEO, discuss why this year’s Consumer Electronics Show is a must-attend for marketers.

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Agency Wins BMW Account in China

Concluding a three-way pitch that took a solid year, BMW China has handed Starcom China its mainland media account, Campaign Asia Pacific reports. The remit...

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