Brands

Starcom Mediavest Group is organized around three pillars to maximize the depth and breadth of our services, talent and technological expertise.

Connection Brands

Our lead agencies offer a full suite of media talent and services, including expertise in research, insights and strategy, planning, investment and activation.

Starcom creates one-to-one, deep human connections between consumers and our clients: some of the world’s leading marketers and exciting, new-establishment brands. We create data-inspired, meaningful messages and then deliver them precisely to relevant individuals, in the right context—ultimately inspiring consumers to take powerful actions. We enable our client partners to move with purpose and at the velocity of the global marketplace—igniting business-building results.

Mediavest leverages the content, connections and technology of the SMG network to help the world’s most iconic brands understand what engages and matters most to consumers and then uses that intelligence to forge personal, human connections. Fueled by the art and science of data, we create experiences that resonate with consumers exactly at the right time, in the right place and in the right context.

Spark is a full-service media agency that combines the resources of a large network with the creativity and agility of a high-touch agency to get to the heart of what matters to our clients. Our clients benefit from our innovation, unparalleled collaboration, unbeatable marketplace access and a 360° view of the market. We design consumer experiences that span all forms of media and create actionable solutions for our clients’ brands to drive real business results.

Starcom creates one-to-one, deep human connections between consumers and our clients: some of the world’s leading marketers and exciting, new-establishment brands. We create data-inspired, meaningful messages and then deliver them precisely to relevant individuals, in the right context—ultimately inspiring consumers to take powerful actions. We enable our client partners to move with purpose and at the velocity of the global marketplace—igniting business-building results.

Mediavest leverages the content, connections and technology of the SMG network to help the world’s most iconic brands understand what engages and matters most to consumers and then uses that intelligence to forge personal, human connections. Fueled by the art and science of data, we create experiences that resonate with consumers exactly at the right time, in the right place and in the right context.

Spark is a full-service media agency that combines the resources of a large network with the creativity and agility of a high-touch agency to get to the heart of what matters to our clients. Our clients benefit from our innovation, unparalleled collaboration, unbeatable marketplace access and a 360° view of the market. We design consumer experiences that span all forms of media and create actionable solutions for our clients’ brands to drive real business results.

SMG Multicultural is the largest brand communications organization in the U.S. specializing in Hispanic, African-American, Asian-American and emerging market consumers. We deliver results for clients, fueled by passion, creativity and a fearless pursuit of ideas. Our media experts consistently lead and invent within the multicultural space by developing brand connections for our clients through insight, strategy and activation to ultimately captivate consumers. SMG Multicultural consists of three brands: Tapestry, MV42 and Spark MC.

SMG Performance Marketing is a results-obsessed, full-service media agency, driven by a credo that every form of media we deploy can and must deliver results and improved performance on behalf of our clients. We integrate human experience know-how with direct response expertise to solve unique business problems and drive results.

SMG Multicultural is the largest brand communications organization in the U.S. specializing in Hispanic, African-American, Asian-American and emerging market consumers. We deliver results for clients, fueled by passion, creativity and a fearless pursuit of ideas. Our media experts consistently lead and invent within the multicultural space by developing brand connections for our clients through insight, strategy and activation to ultimately captivate consumers. SMG Multicultural consists of three brands: Tapestry, MV42 and Spark MC.

SMG Performance Marketing is a results-obsessed, full-service media agency, driven by a credo that every form of media we deploy can and must deliver results and improved performance on behalf of our clients. We integrate human experience know-how with direct response expertise to solve unique business problems and drive results.

Content Brands

We specialize in content strategy, creative and production to help clients design branded entertainment.

LiquidThread is the global cornerstone of SMG’s content capability and the largest combined branded content and media agency in the world. We design, execute and curate data-driven content that informs, entertains or provides utility—across all platforms and areas of passion. Content specialists in 39 locations worldwide work closely with planning and activation teams to drive opportunity and marketplace innovation within branded entertainment, digital and social media. Our resulting campaigns typically outperform traditional messaging tenfold.

http://liquidthread.com

Twitter: @liquidthread

Relevant24 is a real-time content agency and a leader in creating original, multimedia branded content in real time. At R24, our proprietary business process and production technology turn real-time consumer insights into adaptive content. R24 powers SMG marketing capabilities like CONTENT@SCALE and SMG’s social media solutions.

http://relevant24.com

Twitter: @relevant_24

LiquidThread is the global cornerstone of SMG’s content capability and the largest combined branded content and media agency in the world. We design, execute and curate data-driven content that informs, entertains or provides utility—across all platforms and areas of passion. Content specialists in 39 locations worldwide work closely with planning and activation teams to drive opportunity and marketplace innovation within branded entertainment, digital and social media. Our resulting campaigns typically outperform traditional messaging tenfold.

http://liquidthread.com

Twitter: @liquidthread

Relevant24 is a real-time content agency and a leader in creating original, multimedia branded content in real time. At R24, our proprietary business process and production technology turn real-time consumer insights into adaptive content. R24 powers SMG marketing capabilities like CONTENT@SCALE and SMG’s social media solutions.

http://relevant24.com

Twitter: @relevant_24

MRY is a full-service digital creative agency with particular expertise in marketing to youth and millennial generations using data-driven insights and production. MRY is dedicated to making brands remarkable with brand content that sparks emotion, adds value and inspires action. At MRY, we help clients connect consumer-led brand conversations to meaningful business results.

http://mry.com

Twitter: @mry

SPORTS at SMG™ brings significant sports and event marketing expertise, including strategy, planning, rights acquisition and activation to SMG and our clients. At SPORTS at SMG™, we fully leverage SMG’s market position, audience understanding, and first-to-market best-in-class partnerships to lead the sports marketing industry into the future. We have divisions in the U.S., U.K., South Africa, and Russia.

MRY is a full-service digital creative agency with particular expertise in marketing to youth and millennial generations using data-driven insights and production. MRY is dedicated to making brands remarkable with brand content that sparks emotion, adds value and inspires action. At MRY, we help clients connect consumer-led brand conversations to meaningful business results.

http://mry.com

Twitter: @mry

SPORTS at SMG™ brings significant sports and event marketing expertise, including strategy, planning, rights acquisition and activation to SMG and our clients. At SPORTS at SMG™, we fully leverage SMG’s market position, audience understanding, and first-to-market best-in-class partnerships to lead the sports marketing industry into the future. We have divisions in the U.S., U.K., South Africa, and Russia.

Technology Solutions

We cover a wide range of specialty products and services, with a focus on data and ad tech space solutions.

RUN is a mobile-first marketing platform that provides clients transparent, immediate and actionable insights and data-inspired, precision targeting and tools for more effective ad spending. RUN enables us to execute cross-device campaigns for our clients across multiple formats, including display and video.

http://runads.com

Twitter: @runads

extech™ moves at entrepreneurial speed to continuously offer new solutions, products and services in the marketplace. We power extech™ with data, partnerships and emerging technologies to create unique value for our clients.

VivaKi offers SMG’s family of agencies powerful programmatic advertising and media buying capabilities, offering clients a competitive edge that scales our agencies’ paid media, ad tech and data power to accelerate growth. VivaKi Operating System (VOS) has accelerated SMG’s programmatic and addressable media buying and the application of technology to marketing and media strategies. VivaKi Exchange (VX) provides our clients with profound audience intelligence, powerful access to new marketing innovations, as well as optimal efficiency and impact.

http://vivaki.com

Twitter: @VivaKi

RUN is a mobile-first marketing platform that provides clients transparent, immediate and actionable insights and data-inspired, precision targeting and tools for more effective ad spending. RUN enables us to execute cross-device campaigns for our clients across multiple formats, including display and video.

http://runads.com

Twitter: @runads

extech™ moves at entrepreneurial speed to continuously offer new solutions, products and services in the marketplace. We power extech™ with data, partnerships and emerging technologies to create unique value for our clients.

VivaKi offers SMG’s family of agencies powerful programmatic advertising and media buying capabilities, offering clients a competitive edge that scales our agencies’ paid media, ad tech and data power to accelerate growth. VivaKi Operating System (VOS) has accelerated SMG’s programmatic and addressable media buying and the application of technology to marketing and media strategies. VivaKi Exchange (VX) provides our clients with profound audience intelligence, powerful access to new marketing innovations, as well as optimal efficiency and impact.

http://vivaki.com

Twitter: @VivaKi

Data & Analytics simplifies the complex, increases marketing agility, and makes better decisions, faster. We combine unique processes, technology and people to provide data analytics expertise that helps brand marketers gain insight and take action on what we learn to drive our clients’ return on investment.

Search & Social is at the core of our performance marketing capability. We orchestrate an integrated search and social approach that operates at the intersection of consumer intent, location and conversation. Our unique products and tools help brands get closer to consumers, through precision media designed for a mobile world.

Data & Analytics simplifies the complex, increases marketing agility, and makes better decisions, faster. We combine unique processes, technology and people to provide data analytics expertise that helps brand marketers gain insight and take action on what we learn to drive our clients’ return on investment.

Search & Social is at the core of our performance marketing capability. We orchestrate an integrated search and social approach that operates at the intersection of consumer intent, location and conversation. Our unique products and tools help brands get closer to consumers, through precision media designed for a mobile world.