People

Laura Desmond

Chief Revenue Officer - Publicis Groupe, CEO - Starcom Mediavest Group

Laura Desmond

Chief Revenue Officer - Publicis Groupe, CEO - Starcom Mediavest Group

Laura is a highly regarded industry game-changer, a true innovator and the lead architect in reinvigorating and building the media agency of the future. She leads a diverse team of 8,000 employees across more than 100 offices who bring unconventional thinking and a passion for the art and science of data to work with some of the biggest and most successful marketers worldwide. Laura has forged a new breed of partnerships with brands like Twitter, Acxiom, Tencent and Facebook, and under her leadership, Starcom Mediavest Group has earned more honors for its work and talent than any other media network in the world. Previously, she was CEO of SMG Americas where she grew Starcom, Mediavest and Spark into leading media agencies. Prior to that, she led Mediavest as its CEO, landing new business wins and numerous industry awards and accolades.

 

Laura sits on the Board of Directors for Adobe Systems and previously served as Chair of the Board of Directors of the Ad Council.

Mike Amour

CEO, SEAPAC

Mike Amour

CEO, SEAPAC

Mike is SMG’s CEO, SEAPAC. Based in Singapore, he works across APAC (excluding North Asia) to drive global consistency, local relevance and achieve transformational new business wins across global accounts. In this role, he also ensures the adoption of SMG’s next-generation product, partnerships and new capabilities across the region. Previously, he held similar leadership roles as APAC CEO and Chairman at Grey Group and Project: Worldwide, and was Founder and Managing Director of Mayam.

Marco Bertozzi

CEO, Global Performance Marketing

Marco Bertozzi

CEO, Global Performance Marketing

Leading SMG’s next-generation global performance marketing offering, Marco advises clients on focusing their marketing around the opportunities of data, tech and content. The surge in technology, analytics, and big data insight has dramatically overhauled industry and consumer expectations and behaviors, making performance marketing more powerful than ever for moving consumers from intent to action, across multiple devices and locations. With 20 years’ experience in media, Marco is a leading authority on digital strategy. Prior to SMG, he was part of VivaKi’s global leadership team, where he led Audience On Demand, VivaKi’s market-leading programmatic media buying practice to became the first, best and most secure solution of its kind in the world.

Matt Blackborn

President, Investment and Diversification

Matt Blackborn

President, Investment and Diversification

Matt oversees emerging markets and growth for SMG and clients in markets including India, China and Russia. He brings 20 years of experience and global perspective to drive business development through improved brand strategy and innovative content, digital and analytics. Previously, Matt was EVP, Executive Director, Global Client Operations, where he fostered a strong multinational client community across brands, and was CEO of MENA.

Chris Boothe

CEO, Spark

Chris Boothe

CEO, Spark

Chris has shaped Spark as an innovative media shop known for its unique combination of large network marketplace access and the creativity and agility of a high-touch agency. A 26-year industry veteran and recipient of Adweek’s Media Executive of the Year honors in 2013, Boothe was previously President/Chief Operating Officer at Starcom USA. At SMG, he has worked across strategy, investment, international business, business development, global product and agency operations.

Matt Britton

Founder and CEO, MRY

Matt Britton

Founder and CEO, MRY

Matt is a recognized expert in social media marketing with unique and deep expertise in the millennial generation. He leads MRY (formerly Mr. Youth), a world-leading social media and youth marketing agency, where Matt and his team help global brands connect with today’s highly elusive consumers via rapidly evolving and emerging media platforms.

Lisa Donohue

CEO, Starcom USA

Lisa Donohue

CEO, Starcom USA

As CEO of Starcom USA, Lisa Donohue is driving a true next-generation media agency focused on the convergence of media, technology and creativity; enabling the design of unique human experiences in the one-to-one era of marketing, at scale, with impressive results. Under Lisa’s leadership, Starcom has exceeded challenges on behalf of the world’s leading marketers and new establishment brands. She has driven Starcom’s industry-leading digital offering and invested heavily in the agency’s Data & Analytics practice. Since becoming CEO in 2009, Lisa has led Starcom to be the most awarded media agency in the country. In 2014, this success led Starcom Mediavest Group to be named Most Effective Agency Network by the North American Effies, and Media Network of the Year at the Cannes Lions International Festival of Creativity.

Sue Frogley

President, Global Commercial Director

Sue Frogley

President, Global Commercial Director

Sue works across all of SMG’s Global Network Clients, setting a strategic M&A and investment strategy and is responsible for building strong commercial relationships and driving client revenue. Previously, she held top roles at Dentsu Aegis Media, where she served as President, Commercial Operations and Chief Financial Officer.

Monica Gadsby

CEO, Latin America and U.S. Multicultural

Monica Gadsby

CEO, Latin America and U.S. Multicultural

6Monica is known as a trendsetter in U.S. Hispanic, African-American and Asian-American marketing and for delivering continued innovation in targeted insights and content to clients. A native of Brazil and raised abroad, Monica is fluent in four languages and brings a wealth of international expertise and experience to lead a network across Latin America, Chicago, Miami and New York. She has been a pioneer in multicultural marketing since joining the Leo Burnett Hispanic unit as a founding member in 1987.

Lauren Hanrahan

EVP, Global Business Development, Brand Marketing & Communications

Lauren Hanrahan

EVP, Global Business Development, Brand Marketing & Communications

Lauren is a key player in SMG’s growth and transformation story, bringing a deep passion for business development to win numerous new global client relationships. Prior to her current role, she was SMG’s Director of Corporate Development, working closely with SMG’s senior leadership on key strategic and operational projects.

Richard Hartell

Global President, Strategy & Transformation

Richard Hartell

Global President, Strategy & Transformation

Richard leads SMG’s strategic approach around the world by transforming our understanding of New Consumers and their evolving relationship with brands. He ensures that data and tech are inseparable from insight and creativity and that all are infused seamlessly into the work we do for our clients. Richard has previously held a number of roles within SMG —as UK CSO, EMEA Strategic Development Director and, most recently, President of Strategy for Mediavest USA.

Iain Jacob

CEO, EMEA

Iain Jacob

CEO, EMEA

Iain leads the strategic direction and management of SMG’s operations across Europe, the Middle East and Africa, with a focus on driving growth and further acceleration of SMG’s digital transformation across the region. He has been an integral part of SMG’s acquisition drive, which includes Germany’s AKOM 360, a full-service digital marketing consultancy; and South Africa-based Lighthouse Digital, a performance marketing agency.

Barbara Jobs

EVP, Global HR & Talent Director

Barbara Jobs

EVP, Global HR & Talent Director

Barbara is the global Human Resources leader for SMG, offering deep experience working within the media and marketing industry. She joined SMG’s parent company Publicis Groupe in 2009 to establish a talent function for the VivaKi Nerve Center.  Previously, she held HR leadership roles at Performics and DoubleClick.

Kim Kadlec

President, Global Network Clients Americas

Kim Kadlec

President, Global Network Clients Americas

Kim leads SMG’s Global Network Client (GNC) practice in the Americas and drives consistent strategy and top-to-top connections for clients operating in multiple markets. Kadlec joined SMG from AOL, where she was Global Head of Strategic Partnerships, and prior to that, was Worldwide Vice President, Global Marketing Group at Johnson & Johnson.

Ken Mandel

President, Global Network Clients APAC

Ken Mandel

President, Global Network Clients APAC

A senior change agent and seasoned digital marketer, Ken was appointed GNC President for APAC in November 2015. Ken joins SMG from Hootsuite, where he was Managing Director for APAC. Prior to that, he held regional senior leadership positions in Yahoo!, Ogilvy & Mather and XM Asia. Ken is actively involved with the startup community and overall digital ecosystem in the region, and was the founding Chairman of the Interactive Advertising Bureau and founding Vice-Chairman of Mobile Marketing Association.

Dan Mattei

CFO, Global

Dan Mattei

CFO, Global

Dan stewards SMG’s global financial strategy and oversees the agency’s accounting, M&A and financial planning. Prior to this role, he served as CFO of SMG Americas and was CFO of Mediavest USA.

John Sheehy

President, Global Operations

John Sheehy

President, Global Operations

John engineers how SMG brings innovative thinking, talent and technologies to its clients and delivers a consistent, connected and collaborative approach across the agency’s global network, client teams, markets and centers of excellence. He orchestrates these areas along with partnerships to connect with consumers and create competitive advantage for clients. He has 25 years of creative and media experience in the Publicis Groupe family.

Steve Simpson

President, Asymmetrical Intelligence

Steve Simpson

President, Asymmetrical Intelligence

An agency and consulting veteran with over 20 years of experience in client management, data and technology roles, Steve oversees SMG’s data-driven marketing capabilities and approach to evolving the media mix. Since joining SMG in March 2012, Steve has created and championed a true data-driven marketing capability for the organization across 30 countries, ensuring data is actionable and central to the experiences it creates for clients. Further, he guides the agency and its clients on how to maximize new data stemming from an increasingly digital world and catalyze it through the entire marketing process, from driving strategy and informing buys, through measuring and optimizing ROI and more.

Jodie Stranger

President, Global Network Clients EMEA

Jodie Stranger

President, Global Network Clients EMEA

With more than 20 years of experience in media, Jodie joined SMG in 2013 with a formidable track record in running large and complex global accounts, servicing extensively integrated scopes of work for some of the world’s best-known brands. Leading SMG’s Global Network Clients operations out of EMEA, Jodie has been fundamental in driving significant organic and new business growth across the world and accelerating the transformation of the GNC organization to be a digitally led, data-driven business. She believes passionately that media agencies are best placed to navigate clients through the increasingly complex convergent landscape.

Bertilla Teo

CEO, North Asia

Bertilla Teo

CEO, North Asia

With over 20 years of experience in the industry, Bertilla was appointed CEO, North Asia, in January 2010. Under her leadership, SMG North Asia has attracted numerous blue-chip clients to the agency. Bertilla has also been instrumental in anchoring SMG North Asia’s relationships with its existing clients, securing solid year-on-year growth in one of the most important regions in the world. With her at helm, SMG China has consistently been named the Number One Media Agency by RECMA, and the offices of SMG North Asia have won numerous Media Agency of the Year accolades.

Brian Terkelsen

CEO, Mediavest USA

Brian Terkelsen

CEO, Mediavest USA

Since becoming Mediavest CEO in 2012, Brian has expanded existing and fostered new client relationships with iconic brands. Under his leadership, Mediavest has received numerous industry recognitions, including Adweek’s Agency of the Year. Previously, he built SMG’s global content practice, now LiquidThread, leveraging his extensive film and television production background. Brian was co-founder and Executive Producer of Eco-Challenge with Mark Burnett.