Mobile is about more than a device or platform, Publicis Groupe CRO and SMG Global CEO Laura Desmond writes in a column published Feb. 26 on Re/code. The combination of immediacy, personalization, scale and global reach mobile provides has democratized content, commerce and culture. It has given unlimited power to consumers who spend on average 11 hours per day on mobile devices.
In the recap of this year’s Mobile World Congress, held Feb. 22-25 in Barcelona, Desmond continues: For marketers, mobile is our industry’s greatest opportunity and one of our biggest challenges. That’s why the number of marketers attending Mobile World Congress has steadily increased each year. For Desmond’s list of the five ways mobile is changing the world, read the full column on Re/code.