How Hating the Word ‘Content’ Made MRY’s CMO a Better Marketer

  • Share:  

MRY’S CMO David Berkowitz sat down with Dorian Benkoil of Contently for a wide-ranging chat on next-generation marketing and why his hatred of the word “content” led him and MRY to become better marketers.  Berkowitz pointed out the differences between feature-driven advertising and authentic, useful and educational content marketing; citing Audi photography tips on Instagram as an example of a brand creating a lasting, positive consumer connection.  “Audi was teaching me how to be a better photographer,” he said.  Both long form bylined opinion pieces and short, 6-second Vine loops can create a lasting impression, he suggested.

Berkowitz’s best advice on how to avoid bad content?  “Don’t be boring.”