On the heels of launches in the U.S., Russia and Africa, Starcom Mediavest Group is continuing to globally strengthen and roll out its sports marketing capability with the addition of SPORTS at SMG in the MENA region.
As The Arabian Marketer reported upon the launch, SPORTS at SMG is set up with the objective to assist marketers in making informed decisions on sports marketing and sponsorship investments. The MENA region is important in this regard as there is not only a growing consumer interest in sports but also an upward trend in sports investment. “Increasingly, clients are recognizing the power of sports through above-the-line and below-the-line and looking to integrate that. Our position assists that seamlessly,” says Robin Clarke, Managing Director EMEA, SPORTS at SMG.