SMG Singapore Wins National Productivity Council’s Media Business

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The National Productivity Council (NPC) in Singapore awarded its media business to SMG Singapore for its We Are InDIYpendent campaign; an initiative to get Singaporeans to use self-service facilities.

“We were able to develop a media strategy and plan that best addressed NPC’s communication goals. From our recent government wins, our team has the relevant experience and strong track record with government clients, as well as a collaborative working culture that NPC seeks,” said Elaine Poh, executive director, Starcom Mediavest Group Singapore.