Blue-chip marketer Kraft Heinz awarded its U.S. media business to Publicis Groupe’s Starcom, according to Adweek. The Kraft Heinz assignment comes just days after winning Visa’s $200 million global media account. “We’re incredibly proud of our historical relationship and are thrilled to continue our partnership with Kraft Heinz,” said Lisa Donohue, CEO of Starcom USA. “We look forward to unlocking the power of data innovation for their brands.”
The move assigns Starcom, the incumbent for Kraft Foods Group, additional work for Heinz brands including Ore-Ida, Classico sauces and Heinz Ketchup; consolidating the newly merged company’s media business with Starcom, effective immediately. “Kraft Heinz has partnered with Starcom to make unprecedented strides in unlocking the value of data in the industry, and we will continue to leverage groundbreaking data innovation to enable our brands to achieve more effective consumer connections at the most effective cost,” said Michael Mullen, SVP of corporate and government affairs for the Kraft Heinz Company.